This Privacy Policy applies to [legal entity name] d/b/a Palace Autos(“we,” “us,” “our”), a California-licensed used-vehicle dealer (CA DMV License # [DMV license #]) located at 1847 Auto Center Dr, Sacramento, CA 95821. It covers personal information we collect through this website and the related lead, financing pre-qualification, and text-messaging features. It does not change the separate disclosures you receive at the time of a vehicle purchase or finance application.
Notice at collection
At or before the point we collect personal information, California law (CCPA/CPRA regulations, 11 CCR §7012) requires us to tell you the categories we collect, why, whether we sell or share them, and how long we keep them. That information is summarized here and detailed below.
- Categories collected: identifiers (name, email, phone), commercial/interest information (vehicle of interest, messages), internet and device activity (pages viewed, cookies, approximate location from IP), and — only if you choose to pursue financing — sensitive personal information such as financial details you provide to us or to a lender.
- Purposes: to respond to your inquiry, prepare payment estimates, arrange financing through third-party lenders, operate and secure the site, and (where permitted) marketing and analytics.
- Sold or shared:we do not sell personal information for money, but our use of advertising/analytics cookies and our passing of lead information to lenders may be a “sale” or “sharing” under the CCPA. You can opt out — see Do Not Sell or Share My Personal Information.
- Retention: we keep each category only as long as needed for the purpose it was collected and to meet legal, tax, and recordkeeping obligations, then delete or de-identify it.
Information we collect
We collect personal information that you provide and that is generated as you use the site:
- You give us: contact-form and pre-qualification details — name, email, phone, preferred contact method, vehicle of interest, and your message.
- Automatically: IP address, browser/device type, pages and vehicles viewed, referring links, and similar analytics data via cookies and similar technologies.
- From third parties: lenders, vehicle-history providers, and analytics/ad partners may give us related information.
How we use information
- Respond to inquiries, schedule test drives, and provide payment estimates.
- Submit your information to third-party lenders at your request to arrange financing.
- Send you texts/SMS about a vehicle or your inquiry, where you have opted in (you can reply STOP at any time).
- Operate, secure, debug, and improve the site, and measure advertising.
- Comply with law and enforce our terms.
How we disclose, sell, or share information
We may disclose personal information to:
- Service providers that host the site, send messages, and provide analytics on our behalf.
- Third-party lenders and finance sources when you ask us to help arrange financing.
- Advertising and analytics partners through cookies/pixels (this may be “sharing” for cross-context behavioral advertising).
- Authorities or successors as required by law or in a business transfer.
Your California privacy rights (CCPA/CPRA)
If you are a California resident, you may exercise the following rights:
- Know / access the categories and specific pieces of personal information we hold about you.
- Delete personal information we collected from you, subject to exceptions.
- Correct inaccurate personal information.
- Opt out of the “sale” or “sharing” of your personal information.
- Limit the use and disclosure of sensitive personal information.
- Non-discrimination for exercising any of these rights.
How to submit a request. Email [email protected] or call (916) 555-0148. You may use an authorized agent. We will verify your identity before responding and will not require an account to make a request.
Timelines. We confirm receipt within 10 business days and respond to know/access, delete, and correct requests within 45 calendar days, extendable once by up to another 45 days (90 days maximum). Requests to opt out of sale/sharing are honored within 15 business days.
Do Not Sell or Share & Global Privacy Control
You can opt out of the sale or sharing of your personal information at any time on our Do Not Sell or Share My Personal Information page. We also honor the Global Privacy Control (GPC) browser signal as a valid opt-out request, as required by California law.
Financial-privacy notice (GLBA)
Because we help arrange financing with third-party lenders, we are treated as a “financial institution” under the federal Gramm-Leach-Bliley Act (GLBA). If you apply for or obtain financing through us, you will receive a GLBA financial-privacy notice describing the nonpublic personal information we collect and your right to opt out of certain sharing with nonaffiliated third parties (16 C.F.R. §313). To exercise that opt-out, contact us at [email protected] or (916) 555-0148.
Cookies, analytics & “Do Not Track”
We use cookies and similar technologies for site functionality, analytics, and advertising. You can control cookies through your browser settings. Because there is no common standard, we respond to browser “Do Not Track” signals as described above for the Global Privacy Control; we do not otherwise alter our practices in response to Do Not Track.
Children’s privacy
This site is intended for adults. We do not knowingly collect personal information from children under 16.
Changes to this policy
We may update this policy from time to time. Material changes will be posted here with a revised “Last updated” date, and where required we will provide additional notice. This policy is effective as of [effective date].
Contact us
Questions or privacy requests: [email protected], (916) 555-0148, or 1847 Auto Center Dr, Sacramento, CA 95821.